Covid-19 was a shock for every industry in the world but the impact in the film industry was immediate as, due to prevention, shootings and festivals were suspended and movie theaters closed.
A necessary, right decision for this extraordinary moment in the history of humanity.
The cancellation of MipTV due to coronavirus was announced a few days ago. The event of the European television market - which was to take place from March 30 to April 2- is one of the most important in the world.
“Rescheduling MIPTV in the coming months is not feasible so the most appropriate course of action is to cancel MIPTV for 2020,” said Pail Zilk, head of the company in charge of the event.
Faced with the impossibility of a face-to-face meeting, the industry chooses the digital channel
Despite the cancellations and rescheduling, new ways of sticking with the agreed commitments are arising. With a little bit of creativity and inventiveness, the industry is trying to reinvent itself to overcome this situation.
In this sense, the Virtual Screenings 2020, a digital meeting that will replace the traditional LA Screenings (suspended by the pandemic), were announced.
From 12 to 21 May, the most important producers and distributors will access an online platform to watch the contents available for commercialization during the 2020 season. A great decision!